Data Protection Policy

bently88 Privacy Policy

This Privacy Policy explains how bently88 collects, uses, discloses, stores, and protects the personal information of its registered players and website visitors. bently88 is committed to safeguarding your privacy and handling your data with transparency, integrity, and in accordance with applicable data protection principles.

Effective Date: 1 January 2026 Last Reviewed: June 2026

Our Privacy Commitments

Six core data protection principles that guide how bently88 handles your personal information.

Purpose Limitation

bently88 collects personal data only for the specific, explicit purposes described in this Policy. Your information will not be processed in any manner incompatible with those original collection purposes.

256-bit SSL Encryption

All personal data transmitted between your device and the bently88 platform is protected by 256-bit SSL/TLS encryption — the same standard used by leading Malaysian banks.

No Selling of Data

bently88 does not sell, rent, or trade your personal information to third parties for marketing purposes. Your data is yours — we use it only to operate the platform and comply with our legal obligations.

Data Minimisation

We collect only the minimum personal data necessary to provide the bently88 service and fulfil regulatory obligations. Unnecessary data is not requested, retained, or processed.

Your Rights Respected

Registered bently88 players have clearly defined rights regarding their personal data — including the rights to access, correct, restrict, and request deletion of their information held by bently88.

Defined Retention Periods

Personal data held by bently88 is retained only for as long as necessary for operational and regulatory purposes. Accounts closed and verified inactive are subject to structured data deletion schedules.

1. Who We Are

bently88 ("we", "us", "our", "the Platform") is the operator of the online gaming services available at bently88.org, offering sports betting, live casino, slots, Lucky Bingo, and related gaming products to registered players. This Privacy Policy applies to all personal data processed in connection with your use of the bently88 platform, including data submitted during account registration, during the Know Your Customer (KYC) verification process, and during normal platform usage.

By registering a bently88 account or using the platform in any capacity, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.

2. Personal Data We Collect

bently88 collects personal data from you in the following categories, depending on how you interact with the platform:

2.1 Registration Data. When you create a bently88 account, we collect: full legal name, date of birth, email address, mobile number, residential address, username, and password (stored in hashed, non-reversible form).

2.2 KYC Verification Data. To comply with our gaming licence obligations and applicable anti-money laundering requirements, bently88 collects: copies of identity documents (National Registration Identity Card, passport, or other government-issued identification), proof of address documentation, and source-of-funds declarations where required.

2.3 Transactional Data. bently88 records all financial transactions conducted through the platform, including: deposit amounts and timestamps, withdrawal requests and statuses, payment method identifiers (e.g., masked eWallet account references for Touch n Go, Boost, Maybank, CIMB, Public Bank), wagering history, and bonus transaction records.

2.4 Technical & Usage Data. When you access bently88, we automatically collect certain technical information including: IP address, browser type and version, device type and operating system, session duration, pages visited, and referring URL. This data is collected to maintain platform security and improve the user experience.

2.5 Communications Data. Any messages you send to bently88 via live chat, email ([email protected]), or other communication channels are retained as part of our customer support records.

3. How We Use Your Personal Data

bently88 uses the personal data it collects for the following purposes:

  • Account Administration: To create, manage, and maintain your bently88 account, including authentication and security;
  • Service Delivery: To process deposits and withdrawals, settle bets, award bonuses, and provide access to all platform features;
  • KYC & Regulatory Compliance: To verify your identity and age (21+), comply with anti-money laundering obligations, and fulfil requirements under bently88's gaming licence;
  • Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, abuse, and security threats on the platform;
  • Customer Support: To respond to enquiries, resolve disputes, and provide technical assistance;
  • Platform Improvement: To analyse aggregated, anonymised usage data to improve the performance, features, and design of the bently88 platform;
  • Responsible Gaming: To monitor gaming patterns and enforce responsible gaming tools such as deposit limits, loss caps, and self-exclusion requests in accordance with our obligations.

bently88 does not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects without appropriate safeguards.

4. Legal Basis for Processing

bently88 processes personal data on the following legal bases:

  • Contractual Necessity: Processing is necessary to perform the contract between you and bently88 (i.e., providing the gaming services you have registered for);
  • Legal Obligation: Processing is required to comply with regulatory obligations under bently88's international gaming licence, including KYC, AML, and responsible gaming mandates;
  • Legitimate Interests: Processing is necessary for the legitimate interests of bently88, including fraud prevention, platform security, and service improvement, provided such interests are not overridden by your data protection rights;
  • Consent: Where processing is based on your consent (e.g., promotional communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.

5. Data Sharing & Third-Party Disclosure

5.1 Service Providers. bently88 engages trusted third-party service providers to assist in operating the platform. These may include: payment processing partners (eWallet operators, banking partners), game content providers (certified gaming studios), cloud infrastructure providers, fraud detection services, and customer support platforms. All such providers are contractually bound to process personal data only in accordance with bently88's instructions and applicable data protection standards.

5.2 Regulatory & Legal Disclosures. bently88 may disclose personal data to competent regulatory authorities, law enforcement agencies, or other governmental bodies where required to do so by applicable law, court order, or in connection with the prevention or detection of crime.

5.3 Business Transfers. In the event of a merger, acquisition, restructuring, or sale of all or part of bently88's business assets, personal data may be transferred to the successor entity, subject to the terms of this Privacy Policy or a materially equivalent privacy policy notified to you in advance.

5.4 No Sale of Data. bently88 does not sell, rent, or otherwise commercialise your personal data to third parties for advertising or marketing purposes.

6. Cookies & Tracking Technologies

bently88 uses cookies and similar tracking technologies to operate and improve the platform. The types of cookies deployed include:

  • Strictly Necessary Cookies: Required for authentication, session management, and security. These cannot be disabled without affecting core platform functionality;
  • Functional Cookies: Remember your preferences (e.g., language settings, last visited game category) to personalise your bently88 experience;
  • Analytics Cookies: Collect anonymised, aggregated data about how visitors interact with the bently88 platform to help us improve performance and navigation.

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may impact the functionality of the bently88 platform.

7. Data Retention

bently88 retains personal data for as long as your account remains active and for a period thereafter as required by applicable regulatory and legal obligations. Specifically:

  • Account and transactional records are retained for a minimum of five (5) years following account closure, in line with standard AML and gaming licence retention requirements;
  • KYC documentation is retained for the duration required under bently88's applicable gaming licence;
  • Customer support communications are retained for up to three (3) years;
  • Technical and usage data in identifiable form is retained for up to twelve (12) months, after which it is aggregated or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with bently88's internal data lifecycle procedures.

8. Your Data Subject Rights

As a registered bently88 player, you have the following rights with respect to your personal data:

  • Right of Access: You may request a copy of the personal data bently88 holds about you;
  • Right to Rectification: You may request correction of inaccurate or incomplete personal data;
  • Right to Erasure: You may request deletion of your personal data, subject to bently88's legal retention obligations;
  • Right to Restriction: You may request that bently88 restrict the processing of your personal data in certain circumstances;
  • Right to Object: You may object to processing of your personal data where bently88 relies on legitimate interests as the legal basis;
  • Right to Data Portability: You may request that your personal data be provided in a structured, machine-readable format.

To exercise any of the above rights, please contact bently88 at [email protected]. We will respond to verified data subject requests within 30 calendar days. Please note that exercising certain rights (e.g., erasure) may require account closure and may affect your ability to use the bently88 platform.

9. Data Security

bently88 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, alteration, or destruction. These measures include 256-bit SSL/TLS encryption for data in transit, secure hashing of passwords, role-based access controls limiting data access to authorised personnel only, regular third-party security audits, and incident response procedures.

While bently88 takes all reasonable precautions to protect your personal data, no method of electronic transmission or storage is completely secure. In the unlikely event of a data breach that poses a risk to your rights, bently88 will notify affected players and relevant authorities in accordance with applicable obligations.

10. Children & Minors

The bently88 platform is strictly intended for individuals aged 21 years and above. bently88 does not knowingly collect personal data from individuals below the age of 21. If we become aware that personal data has been collected from a person under 21 without parental or guardian consent, we will take steps to delete such data promptly and terminate the relevant account. If you believe that bently88 may hold data relating to an underage individual, please contact us immediately at [email protected].

11. Amendments to This Policy

bently88 reserves the right to update or amend this Privacy Policy at any time. The revised Policy will be published on the bently88 platform with an updated effective date. Where changes are material, bently88 will make reasonable efforts to notify registered players via the email address associated with their account. Your continued use of the bently88 platform following the publication of any amended Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way bently88 handles your personal data, please contact our support team:

  • Email: [email protected]
  • Live Chat: Available 24 hours a day, 7 days a week, through the bently88 platform

Notice to Malaysian Players: This Privacy Policy is provided in connection with bently88's online gaming services. Malaysian users are responsible for understanding their rights under applicable Malaysian data protection legislation, including the Personal Data Protection Act 2010 (PDPA). Where there is any conflict between the PDPA and this Policy, the more protective provision shall apply.

Your Privacy, Protected

bently88 is committed to keeping your personal data secure and transparent. Ready to experience a gaming platform that takes your privacy as seriously as your entertainment? Log in to your existing bently88 account or download the app to get started.